Meet Meka, a 21-year-old rapper and influencer who has grown in popularity rapidly. Meka has over 2.5m followers on Instagram at the time of writing, and people seem to be thoroughly enjoying its content. There is just one thing—in the real world, it does not exist. He describes himself as “a robot rapper not accepted by that.” Meka was produced using CGI or “imagery generated by computers.” For humanity, is this the beginning of the end as we know it? Perhaps not, but it will certainly alter social media,

CGI vs. Human

• Supply and demand: Right off the jump, there aren’t yet very many CGI influencers… making it in my opinion – an alluring niche market to be apart of.
• Control: As a brand working with a CGI Influencer, you have more control. You can simply program them to say and do things in virtual environments however you wish them to.
• Output: Imagine 5 people all living the same life. Strange thought, I know. That’s essentially how CGI Influencers live. With multiple people operating them, the output potential is unlimited. They can post selfies, collab with other real people remotely, and promote brands all at the same, without getting tired.
• Infinite Flex: This ties back in with the control aspect. CGI Influencers like Meka have virtually infinite wealth and creative capabilities to “flex on the gram”.
• No Scandals: Since they only really exist online, getting “cancelled” is… well, not impossible, but a lot less likely.
• Immortal: When a celebrity dies, their social media accounts die with them. Well, sort of… they usually gain a lot of followers at first from fake people who didn’t support them when they were alive. Anyyyways, Imagine if you could just continue on influencing generations forever and ever?