Snapchat’s platform has evolved into a dynamic space for creators to not only share content but also to monetize it effectively. Introduced in 2016, Snapchat shows have become a lucrative avenue because they offer permanence unlike the ephemeral stories, Read more
AI in Digital Marketing – The Ultimate Guide
In the evolving world of digital marketing, the integration of artificial intelligence (AI) is becoming increasingly essential. AI technologies such as ChatGPT and Google Bard are revolutionizing how marketers strategize and implement their campaigns, offering a range of tools Read more
Current Insights into the TikTok Ban
A Comprehensive Overview of the TikTok Ban Developments
In 2023, TikTok’s user base soared to 1.92 billion, attributable to its accessible platform that simplifies content creation and sharing through its in-built camera and editing tools. Surprisingly, a study by Read more
Are CGI Influencers the future of marketing?
Meet Meka, a 21-year-old rapper and influencer who has grown in popularity rapidly. Meka has over 2.5m followers on Instagram at the time of writing, and people seem to be thoroughly enjoying its content. There is just one thing—in Read more
The Psychology Behind Why Short-Form Videos Work
What Are Short-Form Videos?
Short-form videos are typically under 60 seconds in duration, though some marketers stretch the definition to include videos up to 3 minutes. These videos deliver information quickly, making them easily digestible. As attention spans decrease, Read more
How to Build a Content Calendar for Consistent Posting
In today’s fast-paced digital world, staying consistent with your content is crucial to keep your audience engaged and growing. One of the most effective tools to help achieve this is a content calendar. Whether you’re managing blog posts, social Read more