Snapchat’s platform has evolved into a dynamic space for creators to not only share content but also to monetize it effectively. Introduced in 2016, Snapchat shows have become a lucrative avenue because they offer permanence unlike the ephemeral stories, and they feature prominently on the platform’s Discover feed, capturing substantial viewer attention.

Cameron Ajdari, the founder of the digital-talent management firm Currents, who has successfully launched four shows since early 2023, shares his insights on making a Snapchat show profitable.

Key Strategies for a Successful Snapchat Show:

1. Partner with Licensed Content Firms: Ajdari suggests that individual creators collaborate with content partners These firms assist in navigating Snapchat’s stringent content policies and manage the administrative and distribution aspects of the shows, which can be particularly daunting for solo creators. They ensure the pitches are professional and adhere to the required standards, increasing the chances of acceptance.
2. Create a Compelling Theme: Snapchat favors shows with unique, engaging themes that resonate well with its audience. Ajdari emphasizes the need for a theme that is “Snappy” — something that fits seamlessly within the Snapchat ecosystem, is visually appealing, and retains viewer attention with quick edits. Examples of successful themes include beauty tutorials, satisfying content like slime videos or pressure washing, pop culture formats, and more.
3. Repurpose Existing Content: Leveraging content that has already proven successful on other platforms such as YouTube or TikTok can be an effective strategy. Ajdari recommends adapting this content to meet Snapchat’s three-to-five-minute format, focusing on the most engaging elements of your existing content. For podcasters, this could mean creating short, impactful clips from longer episodes.

By following these tips from a seasoned expert like Cameron Ajdari, Snapchat creators can significantly enhance their chances of developing a profitable show. These strategies not only streamline the pitch process but also ensure that the content is primed for success on the platform, potentially opening up additional revenue streams through Snapchat’s ad-revenue sharing model.